WHAT IS SEARCH ENGINE MARKETING (SEM & SEO)?
It is easy to have an online presence today. Making sure potential customers find your website is the crux. It is a crazy time we are doing business in when you think about how important a few words typed into a box by your ideal customer mean to your business’s vitality. Search engines like Google and Bing
(and even YouTube) are the gatekeepers between potential customers and your business.
Search Engine Marketing (SEM) is how Red Wheel ensures your company’s website is found by targeted audiences. SEM is the means by which we generate traffic for your website out of thin air.
And, it’s how strangers become customers.
We start with keyword research and a thoughtful keyword plan. Then, we move to a strategic blend of organic search engine optimization, pay per click, and retargeting. All along the way we are constantly analyzing data and providing digest-able Google Analytics reports. That’s Red Wheel’s results-driven search engine marketing roadmap.
THE SEO PROCESS.
It is a crazy time we are doing business in when you think about how important a few words typed into a box by your ideal customer mean to your business’s vitality. Search engines like Google and Bing (and even YouTube) are the gatekeepers between potential customers and your business. Keyword research and a thoughtful keyword strategy is the beginning to an invaluable search engine marketing plan, and the key to incredible ROI to your SEM! (Are you tired of abbreviations yet?)
Red Wheel will make sure that your business is ranking for the right keywords. Keywords are the barrier to entry between your customers and your business. We will escort customers through the threshold and introduce them to your business via strategic keyword research and strategy.
Here’s a FACT: The Search Engine Optimization (SEO) landscape is dynamic! While the SEO arena is constantly changing, evolving, adapting and morphing in a direction that behooves the searcher (as it should), there are two constants that have withstood the test of time. On-page and off-page optimization practices are vital components of your website ranking well on Search Engine Results Pages (SERPs). On-page and off-page optimization requires a lot more than keyword stuffing and link building. We thrive off of creatively and strategically conceiving and executing exclusive on-page and off-page optimization plans for our clients.
At the core of what we do relates to website traffic and search engine optimization (SEO). We are passionate about implementing organic optimization tactics that result in our clients ranking high with search engines. We are committed to creating Pay-Per-Click campaigns with the customer experience and tangible results as the top priorities. We take pride in watching the needle tick—increasing website traffic and generating sales—during retargeting efforts.
That makes us sound like huge SEO nerds, which we are. But, results-driven work is what we get excited about (we do “cool” things in addition to SEO)!
We eat, drink and breath quantitative data gleaned from Google Analytics, third-party apps and in-house statistics. Numbers don’t lie, and the Red Wheel team is an expert in translating website analysis into actionable information. We turn numbers into narratives by giving our clients easy-to-understand reports that turn stats into talking points. We are comfortable balancing between art and analytics, letting data and quantitative information drive the bus as much as creativity and inspirational content.
What it all boils down to is simple: We want to be held accountable for our work and we take pride in transparent, results-driven execution because, after all, what we do works!
17 SEO MYTHS YOU SHOULD LEAVE BEHIND IN 2015
In this white paper, we separate SEO fact from SEO fiction
and highlight 17 of the biggest myths that still seem to find
their way into modern strategies.
WE WILL ANSWER QUESTIONS INCLUDING:
▸ Do meta descriptions really matter for SEO?
▸ Are more links better than more content?
▸ Can inbound marketing and SEO work together?
Red Wheel’s Search Engine Marketing Expertise.