For each buyers journey stage, relevant content was served to DDS Lab doctors.
Once a lead is acquired through a landing page, they are nurtured with appropriate email workflows,
ultimately generating “hot leads” for the DDS Lab sales team.
INCREASED BY 82%
Red Wheel increased lead generation by 82% targeting DDS Lab’s personas with supportive social ads and content. In just one month, lead generation nearly doubled from 95 leads to 173 lead per month.
With the development of an inbound marketing strategy and implementation of marketing automation, email open rates doubled, website traffic increased by 20%, and lead generation increased by 82%. Ultimately, this generated 82% more opportunities for DDS Lab to acquire more customers. Red Wheel developed successful campaigns to retain existing customers, win back lost customers, and create new customer opportunities.
Red Wheel developed several email automation workflows for DDS Lab contacts. Workflows included customer onboarding for new customers and a consideration stage workflow for contacts/leads
who were not yet ready to buy but were interested in DDS Labs services.
Doing so helped us qualify leads accordingly, making it easier for them to move forward with a purchase decision.
Image: Courtesy of HubSpot