DDS LAB INC
INBOUND & MARKETING AUTOMATION

Together with DDS Lab, we’re creating and executing an ambitious inbound strategy for growth and expansion.

GENERATING LEADS WITH TARGETED LANDING PAGES

For each buyers journey stage, relevant content was served at the right time to DDS Lab doctors.
Once a lead is acquired through a landing page, they are nurtured with appropriate email workflows,
ultimately generating “hot leads” for the DDS Lab sales team.

Inbound Marketing Landing Pages - Buyers Journey

LEAD GENERATION
INCREASED BY 82%

Red Wheel increased lead generation by 82% with supportive social ads and content targeting DDS Lab’s personas. In just one month, lead generation nearly doubled from 95 leads to 173 lead per month.

ABOVE INDUSTRY AVERAGE

With the development of a solid online strategy targeting DDS Lab’s personas and implementation of marketing automation, email open rates doubled, website traffic increased by 20%, and lead generation increased by 82%. Ultimately, this generated 82% more opportunities for DDS Lab to acquire more customers. Red Wheel developed successful campaigns to retain existing customers, win back lost customers, and create new customer opportunities.

MARKETING AUTOMATION

Red Wheel developed several email automation workflows for DDS Lab contacts. Workflows included customer onboarding for new customers and a consideration stage workflow for contacts/leads
who were not yet ready to buy but were interested in DDS Labs services.

Doing so helped us qualify leads accordingly, making it easier for them to move forward with a purchase decision.

Email Marketing Automation Workflows explained
Email Workflow | Consideration Stage Example
“In just a few months Red Wheel has digitally transformed DDS Lab. We are able to effectively follow-up with clients and potential customers thanks to their marketing automation efforts. We are not only providing a better customer experience but also acquiring more leads than ever. Red Wheel generated targeted content, optimized our landing pages, CTAs, and workflows, ultimately lowering our cost per lead by 93%!”

JENNIFER WALLACE

MARKETING DIRECTOR AT DDS LAB

LOWER YOUR LEAD COST
WITH INBOUND MARKETING

Average Cost Per Lead by Company Size

Image: Courtesy of HubSpot

GET STARTED WITH

INBOUND MARKETING
AND MARKETING AUTOMATION

Revolutionize your online marketing. Generate more leads, lower your lead cost, convert more customers, and retain your customer base.

Let’s set your goals and reach them. Schedule a consultation today.

REQUEST CONSULTATION 

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