CONTENT MARKETING
WHAT IS CONTENT MARKETING & DISTRIBUTION?
Creating, crafting and curating content that attracts web traffic, converts unique visitors and strangers into customers, and establishes long-lasting relationships with customers is how Red Wheel defines content marketing. The content marketing process takes lot of time, energy, and resources for a brand. And, that’s not even the hardest part of the inbound marketing and content marketing puzzle. The real challenge is making sure your brand’s content gets in front of your ideal audience.
The truth about the digital marketing landscape is: It’s not B2B or B2C anymore; it’s H2H—Human to Human!
Timing is everything when it comes to getting your content to converts readers into customers.We diligently track inbound marketing leads through the buyer’s journey and “magically”—as clients describe it—distribute content at exactly the right time. Red Wheel’s content marketing and content distribution will get your brand’s story in front of the right humans at exactly the right time.
THE BUYER’S JOURNEY
Distributing content at the right time is key to your content marketing’s success.
STAGE I AWARENESS
Are you trying to reach a specific audience? You know that creating compelling content that engages your potential client is only part of the inbound marketing and content marketing process. The next critical step is reaching and resonating with your target audience. If communicating with three-dimensional people is your primary marketing goal, our content distribution division is the perfect option for spreading your company’s message.
STAGE II CONSIDERATION
Never before has the customer had as much power in sales process. Red Wheel’s lead nurturing will get your business rolling in the right direction and stop your sales team from spinning its wheels with unqualified leads. When it comes to content distribution and social media, the truth is that your customers are now in control. They’re able to consume content when they want and how they want. And, this presents unique opportunities to the brands and businesses properly distributing content.
The key to converting prospects into long-term customers is to respect their space and strategically present content to them depending on what stage of the buyer’s journey they are in. Timing is everything, and Red Wheel respects the process. When your customers are ready to purchase, we’ll make sure the appropriate content is in front of them.
STAGE III DECISION
We often use boxing as a metaphor for our content marketing and social media practices, referencing jabs and hooks as social media posts with different functions. Throwing strategic hooks is how boxers knockout their opponents in the ring, and well-planned and professionally crafted “hooks” are how Red Wheel KOs your prospects. These are sales-centric and goal-driven posts and result in spikes in website traffic, an increase in qualified leads, and a high conversion rate with hot leads for our clients.
Like in boxing, our content distribution jabs are aimed at softening your leads. These posts are entertaining, timely, and aimed at creating dialogue and community.
YOUR INBOUND MARKETING TOOL KIT
Our Inbound Marketing Tool Kit contains four of our top resources.
It makes it easy for you to organize important parts
of your inbound marketing strategy.
It makes it easy for you to organize important parts
of your inbound marketing strategy.
DOWNLOAD THE INBOUND TOOL KIT AND…
- Organize Content Distribution
aligned with the Buyer’s Journey
- Set S.M.A.R.T Goals
- Develop Buyer Personas
- Perform a SWOT Analysis
for your business or competitors
aligned with the Buyer’s Journey
for your business or competitors
Red Wheel’s Content Distribution Expertise.
Social Media has increased Aspen82’s audience exponentially.
Aspen82’s fans are highly engaged
and love communicating with the brand.
and love communicating with the brand.
